The integration of artificial intelligence into mobile marketing has shown significant transformative effects. In the past eighteen months, advancements in AI technology have markedly changed various sectors, including digital marketing, creative visual production, and scientific investigation, among others.
This groundbreaking technology has redefined the operating methods of mobile game and app marketing teams worldwide. Tools like ChatGPT-4, Gemini, and Anthropic are proving effective in accelerating both the creation of text and visual materials, while also enhancing the analysis and forecasting of advertising campaigns.
Recently, the ad intelligence platform SocialPeta published its comprehensive report on Mobile Games & Apps for the first half of 2024. Stretching over 130 pages, the report offers an in-depth look at how Generative AI is influencing the marketing strategies of mobile games and applications, the ongoing popularity of short-form video content, and other relevant trends.
Key observations from the report include a recovery in the gaming market, evidenced by a revenue increase of 4.7% despite a drop in downloads, particularly in strategy and hyper-casual game sectors. The analysis also highlights ad spending trends, noting that 40% of expenses came from iOS users while Android represented 60% of the total outlay.
Furthermore, the emergence of mini-games and AI-generated content is gaining traction, particularly within role-playing and strategy games. AI continues to push innovation forward, with social media playing a pivotal role in enhancing the virality of content.
Additionally, short drama content paired with platforms like TikTok is emerging as a critical strategy for driving growth in the global market. The report also identifies the United States as the leading nation in the expanding market for health-related products.
To explore the insights further, you can access the report for free.